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How to Respond to Reporter Requests and Get Press

Yes, cold pitching reporters can get you press, especially when you have a great story to share.  However, some of the best opportunities to achieve press are through reporter requests for sources.  It goes without saying that if a reporter is actively looking for your particular viewpoint or business expertise, you’re more likely to get press. There are many ways to find reporter requests – some great options include subscription outlets that publish reporter queries, and Twitter (search for phrases such as “looking for a source” or #journorequest).  Of course accessing reporter requests is only half the battle.  Keeping up [Read More]

Handling Embarrassing PR Situations: Lessons Learned from Paul Ryan’s Workout Photos

Just in time for the 2012 vice presidential candidate debates, Time magazine released some awkward photos of GOP vice presidential candidate Paul Ryan, taken from a photo shoot for their 2011 Person of the Year issue (though Ryan was ultimately a runner-up for the title).  While the article accompanying the photos seemed to be a positive piece on Ryan’s fitness regime, the photos caused a rightful stir in social media and other online communities. The images, which feature Ryan sporting gym shorts and posing with weights, are accompanied by Time’s humorous headline “Paul Ryan: All Pumped Up for His Closeup.”  [Read More]

How to Think Like a Journalist When Pitching Your Story: 5 Easy Tips

Reporters and editors go through hundreds of pitches a week, most of which end up in their email junk folder.  Why?  Most of the time it’s because they’re either too long, too short, irrelevant, or poorly written. So how do you avoid the junk mail folder when pitching a journalist? Well the best way to start, is to try thinking like one.  As with many things in life, when approaching someone for a favor (in this case, publishing your story), it’s best to demonstrate how that favor serves the favor giver’s interests as well.  Once you put yourself in the [Read More]

How to Identify a Content Farmer (When Pitching HARO)

Help A Reporter Out, commonly known as HARO, is a great tool for both reporters and industry experts who are looking to get some press.  Unfortunately, because of its somewhat indiscriminate registration process – HARO frequently gets some content farmers within their mix of legitimate reporter requests. Content farmers are companies or publishers that source and generate large volumes of textual content in order to game the search engines and increase their website traffic (often to generate advertising revenue based on quantity of page views).  They will often mine cheap content by requesting quotes/blog posts/articles in exchange for getting featured [Read More]

Press Spotlight: Sunni Patterson in Reuters

Check out the recent press bite we scored for Sunni Patterson of Medical Bill & Claim Resolution (MBCR).  You can read Sunni’s quotes by following the link.  Congrats Sunni! How to Handle Medical Billing Errors on Reuters.com

The New Rule of SEO: Authority Building Vs. Link Building

The SEO rule of thumb has long been a focus on link building.  The more sites that link to yours, the higher you place in search rankings.  Of course, the traditional link building techniques of yesteryear – buying links or asking other websites to link to yours – have become less relevant in today’s search market, and the ROI, questionable. Google’s algorithm now takes into account the quality of sites that are linking to yours – which has caused many small businesses to abandon their traditional link building strategies.  Attracting quality links is a different ball game altogether, and retaining [Read More]

The Top 5 Obvious but Overlooked, Low Cost Ways to Promote Your Small Business

There’s no shortage of advice out there on low cost promotion strategies for small businesses.  Unfortunately, for many of these strategies, “low cost” translates to one thing:  a lot of time.  Content marketing, social media marketing, and networking are all technically free, but they also happen to be very time consuming. That doesn’t mean you shouldn’t employ these strategies.  If they make sense for your business, you should.  Just don’t write them off as “free” or “low cost,” because they’re not.   They require time, consistency, persistence, not to mention lots of mental bandwidth, in order to produce results.   In short, [Read More]

Thank You Mari

                Thanks Mari! We think you are pretty great too. Mari makes the best Cupcakes in the world.

Press Spotlight: Chicago CPA Michael Carney in Entrepreneur Magazine

Bitesize PR scored a mention for Chicago CPA Michael Carney in this month’s edition of Entrepreneur Magazine.  You can read Mike’s quotes above.  Congrats Mike!

Don’t fail fast, sell fast

The concept of fail fast is being misunderstood by too many entrepreneurs. It has become justification for executing ideas that don’t make a lot of sense. Fail fast doesn’t mean that it’s ok to have a crappy idea as long as you scale it quickly. The idea of being an entrepreneur is to succeed. The problem with fail fast is just the word fail. Let’s replace “fail fast” with “sell fast”. The idea behind fail fast is to avoid spending a ton of time and money on an idea that isn’t going to work. Hopefully, that is obvious to you. [Read More]

The Legitimacy Factor: How Publicity Helps Your Business Convey Value

The reason PR and publicity should play an equal role in your small business marketing strategy is because – put simply – publicity offers companies a legitimacy that advertising cannot achieve.  The difference between advertising and publicity is the middle man. Your company’s value, as told by you or your paid advertisement, is all well and good, but is inherently less legitimate in a consumer’s mind.  However, your company’s value as told by a reporter/blog/newspaper is a different ball game.   In fact, consumers respond very differently to news-like presentations than they do advertisements, because they provide different cues about the [Read More]

Bitesize PR is Hiring Again!

Bitesize PR is once again in the market for an awesome new writer to join our media relations team! Details:  We are seeking a talented writer to respond to journalist inquiries and write content for social media channels, in a writing style that is professional, yet fun. This entry-level position is a great way to gain meaningful experience in the PR industry.  It’s a work from home position and the hours would be 2 pm — 6pm (CDT) every day (Wed-Fri). Alternatively, your shift can be 3pm — 7pm. Position Duties Include: Writing effective emails to journalists, bloggers and other [Read More]

How to Monitor Your Company’s Online Publicity

Your business probably gets press whether you know about it or not. From Yelp and Amazon reviews, to Twitter and Facebook, writing about your customer experience has become second nature to consumers – and companies who ignore this do so at their own risk. Nielsen’s recent social media report found that 58 percent of social media users say they write product reviews to protect others from bad experiences, and almost 1 in 4 say they share their negative experiences to penalize companies. Also according to the report, “Customers use social media to engage with brands on a customer service level, [Read More]

Media Relations Strategies: Talking to Reporters

The media can have a strong influence on how people view your business. Professional athletes are governed by a code of conduct when dealing with the media in an attempt to create a positive image with fans through said media. Here we will look at media relations on a smaller scale, using examples a small business owner may commonly encounter. Here’s how it works. Your local media needs stories and you need publicity. If you are working without a budget for public relations then the local media should be your best friend. Many business owners are not experienced in dealing [Read More]

Developing a Public Relations Policy

Many businesses will have a policy on who can use their bathrooms, but not one on how their public relations are governed. Having a well-defined public relations policy in place can save your company a lot of headaches, and serves as a reference guide on, among other things, how to deal with the media, requests for company information and requests to use your bathrooms. In order to get a public relations policy in place you will need to sit down with those responsible for the company’s PR, and perhaps an outside consultant, to go through all aspects of your public [Read More]