What do social media, “fat girl” costumes and republicans have in common? Well, they involve some of the biggest social media blunders of 2014. Mistakes were made, but fortunately there are things to be learned from them. For one, never use a hashtag without understanding its context first! Take it from John Oliver, mis-used hashtags can result in epic PR fails.
Other PR fails? Using insensitive or offensive labels or making light of tragedy. Ryan gives examples of some of the biggest social media blunders of 2014 over at the Intuit blog, as well as advice on how to avoid these mistakes. From the blog:
Small businesses can do a lot to protect themselves from bad press due to social media mistakes. Evans recommends taking these steps:
- Create a corporate social media policy for all employees that outlines social media objectives, content guidelines, and rules of engagement.
- Have a review system in place for social media content before it’s published to ensure content is appropriate and in line with your company’s branding.
If you do make a mistake, Evans says, “Address the problem internally as quickly as possible, and then issue an apology that details how you have corrected the situation or plan to do so. You want the public to know that the company is sorry about the mistake and in the process of fixing it.”
You can read the full article here: “Social Media Blunders You Don’t Want to Make”